Lincoln Memorial University

Media Communications

To inquire about this program:
Dr. Richard Vogel | 423.869.6375 |

We offer our Media Communications students the skills they need and the opportunities to apply them. Working with Sigmon Center, our on-campus production facility, our students get all the hands-on time they want. Sometimes our students create their own opportunities, producing their own movies, commercials, news, original programming. They are now producing their own skit comedy TV show. Watching them create is an amazing thing - helping them along the way is the fun part.

As an MCOM major we will give you the skills to be a:
News Reporter
Sports Play by Play

& to create:

…both on camera and behind the camera

Also as an MCOM major, you can build your radio skills as a:
News Producer
Talk show host

& apply your skills to:
Media Promotions & Marketing
Media Sales

MCOM Grads

MCOM graduates Tiffany Duncan and Megan Fain with the cinematographer of the original “Back to the Future” who they met while traveling to Vegas with faculty for the Broadcast Education Association convention.

The Media Communications curriculum focuses on:

  1. Writing, producing & directing news packages for TV & radio.
  2. Writing, producing & directing commercials, & public service announcements.
  3. On-camera performance for news & dramatic productions for television and radio
  4. Directing and announcing sports programming
  5. Camera, editing, graphics, & audio skills for all media

LMU Media Communications majors can always…

  1. Utilize our new Avid editing lab
  2. Produce news, sports, talk shows and entertainment programming in Sigmon Communication Center (located on our main Harrogate campus).

Course Information

Bachelor of Arts in Media Communication - Four Year Plan

There are three sequences in the Media Communication program.

The news or journalism sequence is for those interested in on-air reporting, multi-media journalism and producing. There are some who may not want to be in front of the camera. For those, our program prepares students to be producers, editors, copyeditors and videographers. One of our recent graduates just received an Emmy nomination for her work as a TV news producer.

The creative or production sequence is for those with limited interest in news but who may want to write, direct, edit and produce short movies, commercials, public service announcements, radio programming or related material. Our skit comedy program, “Why Not?” provides an excellent opportunity for students to write, produce and direct comedy material. Our students have also produced corporate videos and advertisements for local companies. A recent graduate just finished writing, directing, editing and producing his second full-length movie.

The sales sequence is for those who enjoy selling time and space on the vast range of media available and/or designing promotional events and material. Students in this sequence learn proper sales techniques as well as the skills to write, produce and direct commercials or other promotional material. Many sales people have to be able to produce the content after they sell the advertisements to clients. Our program prepares you for that.

Overall, Media Communication will prepare you for a range of career options. Whether you are interested in on-air or behind the camera, you will be prepared for the broad range of job options now available in the media world.

Media Communications Minor

Many companies and organizations and many jobs need people with the ability to write, produce, edit and direct content in a range of media. Whether it be in-house, online or on the air, a minor in MCOM can open doors to applicants in many fields. For people in education, understanding how the media works and the effects it may have on young people through our study of media literacy may allow teachers to understand the world of their students on a unique level.

Students with a Minor in Media Communications take 21 hours of coursework including Introduction to Media, Writing for Digital Media, Multi-camera Production,  Digital Editing, Media Law and Fundamentals of Acting.

Student with laptopInternship Opportunities

Our students have interned with mid-market TV stations, area radio stations, and the David Letterman Show.

Internship Sites

WBIR-Channel 10 (NBC), Knoxville, TN; WVLT-Channel 8 (CBS), Knoxville, TN; WATE-Channel 6 (ABC), Knoxville, TN; ThinkTank, Knoxville, TN; WJDT FM 106.5 and WBGQ FM 100.7, Morristown, TN; MC-TV 22, Middlesboro, KY; Scripps Communication, Knoxville, TN; WFXY AM 1490, Middlesboro, KY.

Career Opportunities

A broadcast communication degree from LMU prepares you for a career in television, post-production, public relations, advertising and marketing, video computer graphics--you name it.

Alumni Success

LMU graduates can be found in all areas of television. They are working as television news anchors and directors. They're handling graphics and promotions for major companies such as Ruby Tuesdays and national affiliated news organization. They're also editing shows for Scripps Networks television. But you'll also find our alumni writing for newspapers and working in radio.


423.869.3611 | 800.325.0900
6965 Cumberland Gap Parkway
Harrogate, TN 37752